Content is King: If you want a website to grow well, ensuring back-links from users and bloggers and benevolence on the part of the search engine, please make sure to make it readable for both. The search engines need to give people the results ‘quality’. Therefore, they are permanently looking for sites with content of a certain thickness or interest. So – with the construction of the site content aimed at entertaining and interesting people – are parallel, creating the foundation for a good relationship between your site and search engines.

When you create a new website or redesign the formula of an existing site there are some critical rules that must be followed to make the site effective, functional and ‘popular’ by search engines. It is golden rules as old as the world for web designer seo-oriented, and although the Internet change the speed of light remain valid today than yesterday.

Easy to read:

When building a website, the first thing you need to be sure of is that it is easy to read. When writing the content it should be noted that most website visitors do not read every word of a given page – But in fact very often the pages are scrolled to quickly find the information that led to the first research on the SE.

Divide your content:

Split your pages and use headers, so people can quickly scroll through the pages of your site to find what you’re looking for. Use meaningful headings also helps in terms of SEO, of course. The usual rules of ‘good writing’ is more than enough to ‘optimize’ your writing, in the end.

Color and font:

To help readability may make sense to use high color contrast between the character and background. Black text on white background may seem trivial, but it is very readable. Fonts simplest are probably the best since most browsers only support a standard set of characters. In reality there is no real standard, but there are some fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers are likely to see something different from what you see, if you try to use fonts very rare.

Eye to the browser during development:

In the development and testing of the site is better to use a browser such as FireFox. If you develop the site to meet the standards that is, a site that will work in most browsers, including Internet Explorer (IE) it is recommended to test it using the latest versions of different browsers and even older versions of IE (IE6 and IE7). Online you can find many applications that can help us for this kind of test.

The keywords:

Of course, when writing content, not just the text should be formatted to be readable, but should also be interesting and easy to understand for everyone and not just for people but also for search engines.
It ‘also very important to put a title tag can clearly recall the contents of every single page, but would not advise you in produrvi absurd syntactic-semantic games in order to stuff keywords in your text. The keyword density is a colossal bullshit, since it is expressed in percentages and cold through mathematical parameters.

Write texts for good people in the flesh rather, if your vocabulary is really able to ‘talk’ to a particular concept better you do not need to count how many times have you used a particular keyword in a page, the algorithm simply recognize the cut of your writing and be able to distinguish the crap from a text written by someone ‘really responsible’ for the particular topic on which you focus your web document.

Easy navigation:

The menus and links make navigating the visitor is using to switch between pages of a site. Planning a site means also predict how people will go from one section to another. A visitor must be able to achieve what he wants within the first three clicks of the mouse from the home page of the site. This is really a rule repeated in all corners of the web, yet still very difficult to ‘respect’, apparently.

Create different ‘zones’ dedicated to the navigation makes it easier to process a smooth flow of traffic into your website. Repeat the menu at the top and bottom can be a good idea at times. Or add a menu in a sidebar to the left or right of your content.

The use of links within the text is a good way to ferry visitors to other areas of the site. You can also create links so that they are also functional for search engines: avoid the typical ‘click here’ in favor of an anchor text in some meaningful way could help the ranking of your pages.

Consistent design:

Probably, this point is quite subscribed, you can easily replicate. Nevertheless it is necessary to note that the layout of a site counts a lot in terms of ‘browsing experience’ that gives the user / visitor. If possible – if you have aesthetic sense or if you can see the view of a chart – you should spend some time to improve the overall consistency of the various elements included in your layouts.

Gadgets, menu layout, images and graphics. In fact, all thinking should be kept to the end user. If a site is nice to visit and to navigate for a person of flesh and bones, chances are that it is also a spider: although the latter never really appreciate the efforts of your graphic arts dealer.

Pages read:

The weight of a page is the total size of one page of your site in bytes – code, text and images. The weight of your site has a lot to visitors. The more a page is slightly better for your readers, because the download times will be faster and appear smoother and immediate shipping. There is no need to alarm the wake of the new Google Caffeine as we go around repeating the seo forums in recent weeks. Just do not serve pages heavy, Also in view of the fact that many visitors may not have connections and terminals ‘efficient’ at 100%, and totally ‘in step with the times’. Your super super band and your RAM tests are not reliable, attempted to serve online applications to measure the loading time of your site.

The explosion of social networks, and attention to research information ‘real time’ invested – and rightly – seo and web designers all over the world, yet 90 percent of the tips that I find myself writing hours are not so dissimilar those that could have been read a few years ago.

Yet it is ‘tips’ of fundamental importance – and very often disregarded in any case, in the face of all common sense. We apologize webmasters updated and more intelligent, we hope.

But these simple ‘ground rules’ of webdesign we wrote for myself here, And which remain a warning for my imperfections as unforgivable ‘geek / filmmaker sites’; also because these inevitably disrupt my limits even though not entirely my bad qualities’ editor / organizer’ textual content. And the flaws of this site – even after the recent and extensive restructuring that has been – they’re all here to emphasize, in full view of everyone, as they say, including Google and company. But until the severest critic is myself, well there will always be room for growth and learning, to work over time.