In SEO the use of rich snippets can help you to give search engines the information that they need. It offers a structured means of providing information that ensures they display your web pages or site in the SERPs. In turn this will boost the amount of click-throughs and help you to develop a better quality of traffic in the future. There are different types of rich snippets that can be used to your advantage. Your search engine optimization will reap the rewards. Here are some examples:

Reviews and star ratings:

Rich snippets started to appear in the search results back in 2009 and since then they have developed so that you can use them in many ways.

Star ratings – this highlights the number of reviews and star ratings acquired by a hotel, for example. The standard format shows a summary of information, which is just the right amount to hook the interest of a searcher. Although rich snippets are not displayed on all sites, when they are used they are a great way of attracting attention as users find them attractive. This becomes a great way of differentiating yourself and attracting new traffic to your site.

Scores – another popular form of review is score based with users giving a rating out of ten. For some people the score can be enough and they fail to click-through. There are those who argue that rich snippets can back-fire in this way.

At www.searchengineoptimization.co.uk we offer a wide range of SEO services and can advise you on all aspects of website optimization.