One of the simplest strategies to scale your search engine rankings is to work on the keyword density of a specific page, exactly what we’ve taken time behind empirically. Group together under the term keyword here both words and phrases that when a user searches using a search engine.

In most cases the keyword is made up of two or three words. Without going into mathematical calculations, the keyword density is the ratio between the number of occurrences of the keyword (the keyword) and the total number of words in the web page. For example, if your keyword is present only once in a page that contains 1000 words, your keyword density is lower than that of another word that is repeated four times.

If a keyword is repeated more frequently in a page, it is more likely that the search engine deems relevant that page for that keyword, thus improving the positioning of the page for that specific keyword. Though note that not all search engines give the same importance to this parameter. Each search engine has its specific algorithm to compute the rankings. However, the principles described in this article will help you get better placement in those search engines that take into account the keyword density.

How to improve in search engines? How to improve your keyword density.

1. Before adding a new page to your site think about the keywords that a user would use to look for it. For example, a visitor seeking information about the “placement in search engines” could also search phrases like “top ranking” or “keyword density”. The keywords that you deem relevant to the page you build.

2. After you’ve created a list of these words do not limit yourself to just list them in a never end. Such a technique does not work with all the search engines. Some search engines are so sophisticated that they can detect the contents and can not make sense to penalize this page and site.

3. Instead, try to create sentences that use those keywords. If you’re a good writer you may have to give up some of your good habits, such as to avoid repeating the same word and use synonyms. This must surely imply a more engaging reading, but it helps to get a search engine rankings for a particular search phrase.

For example, if your page should have a good ranking for the phrase “keyword density” then continues to repeat “keyword density” in the document instead of replacing it with pronouns or synonyms. You’ll of course use common sense, otherwise it becomes unpleasant to read and your site visitors will change. Never forget that the site do it for them and not for search engines.

You can also examine this article, to see how you have used the words “keyword”, “keyword density” and “search engine rankings.”

4. Some time ago trying to raise the keyword density of pages by writing very short created specifically for certain keywords. For example, someone could write an article or 20 words, using the phrase “keyword density is important for placement in search engines.” Given that the page would have been very few words, you could get a very high density for the two keyword targeted also by me in this article. But this method is no longer useful today. If you look at the results of research certainly will notice that the pages in the first place are usually longer.

When you increase the keyword density of a particular search key improves the positioning of that page. Improve and optimize keyword density on your pages, you can definitely get better ranking but some search engines “banned” those who have a higher keyword density all ’8%.