The search for keywords is the foundation of any SEO work. On her own, this stage of the SEO work can guarantee success or failure of all actions to be implemented to increase the visibility of a business on the Internet.

The choice of keywords is more important than capital in the SEO of a website. A poor selection can lead to hours of work reduced to nothing. A major reason for the importance of this request, ie the number of users typing keywords into a search engine.

Indeed, what is the advantage of working keywords searched by little or no Internet? What is a good keyword?

A good keyword should be selected based on several criteria. We have seen that it takes a request, ie the keywords chosen for your referencing should correspond to a request from users. In the best case, you must choose keywords entered by most Internet users, unfortunately it’s more complicated than that!

Another criterion is to be taken into account when looking for keywords: competition. In the early web, there were very few websites, so less competition. Today, all companies (or almost) have a website and each of them is a potential competitor in the race for positioning.

You’ll understand that the second criterion to consider in your choice of keywords based on feasibility. If you get the race of giants and there are already long, it seems difficult to catch. A third criterion deserves to linger: relevance. What is the point position on an application if it has nothing to do with your industry and your job? Remember that SEO is not just about positioning, but also targets.

How to search for keywords?

The methods are many and varied, so much so that we can say that every SEO has their own technique to search for keywords. Here are the basics:

* Keyword natural : Those are the keywords that you find without any tools, use your brain and ask yourself what are the keywords that you would use if you were in the position of your client.

* The keywords of your competitors : Take a look at the sites of your competitors and note the keywords they used. You should find an association list of keywords which you had not thought of earlier stages. Feel free to peel their title tags, descriptions, the anchors of the links to their pages, etc..

* Use existing : If your SEO has not been planned before the creation of your site, please check the keywords that you have reduced traffic so far.

* Helpful tools provided by search engines Google offers such a search by keywords that will tell you more about applying keywords. You will also find related expressions containing the keywords initial.

* Think about tools like Google Suggest Suggestions : Start typing your query and look up at the screen, you’ll find other combinations of keywords.

* Related searches : On some queries, Google displays a list of related research. These are other sources to fund your list of keywords.

List of keywords?

You thought you had finished with the search keywords? Much remains to be done. The next step is to choose the keywords that you have a chance to position yourself. They have to analyze the competitive aspect of your keywords.

Start by checking the number of results returned by Google for each keyword. The higher the number of results, the greater competition there. Do not stop, will analyze the sites of other participants in the race and ask yourself if you’re size.

* What is the PageRank of the page and the site?
* How many pages are indexed by search engines?
* What is the optimization of the page?
* How many links point to this page? What Anchors are used?
* What is the age of the page?
* etc..

According to the results, you must make concessions. It will let fall some expressions too competitive, but remember that it is better to be well positioned on a query that returns less traffic than another query on which you would be invisible to users!