Few are aware but Microsoft offers a tool similar to Google Webmaster Tools: Webmaster Tools Bing. This tool allows you to follow the indexing of its website in the engine and other handy features for listing on Bing.

Recently, Microsoft has evolved its tool for webmasters. Besides the fact that Silverlight is no longer required to view this information, Microsoft offers several new features and reports to the Webmaster.

Improved reporting on the crawl:

Indeed, with the new features introduced by Microsoft, it is possible to further analyze certain times. This allows particular to deepen your analysis of peak hours. Navigation in the graphs is simplified: it is possible to ‘zoom in’ on a specific period of a graph by a drag / drop over the period analyzed. Bing Webmaster Tools can now follow the index statistics for sites with Ajax.

Specific information for each page in the index:

In the section entitled ‘SEO’, it is now possible to have information for each page in the index of Bing. This information is not immediately available for sites already on the platform but are for new sites.

Such information can be discovered:

– The URL of the page
– The date of discovery of the last crawl,
– HTTP code returned by the page,
– The size of the page
– The number of incoming links,
– Information on trafficking of the page

The pages indexed by Bing are presented in accordance with the architecture of your site: sub-domains, groups, directories, etc.. It is possible to navigate the tree proposed by Bing to analyze different types of pages. It is also possible to request a block on the page and a request to delete the cache. A third option allows you to manually crawl the page to speed up the process.

Improved user management:

One of the new Bing Webmaster Tools on the rights of access to the platform. Indeed, it is now possible to provide access to various reports in other accounts. In addition, there are several types of accounts: directors, reader / editor and only reader.

This feature is convenient for the agencies, they can indeed make available to their customers dashboards Bing. It is now also possible to limit access to certain parts of the site. Indeed, it is possible to give readers the right to access one (or more) parts of the site: subdomain, directory, etc..