Keyword clouds (English: Tag Clouds) are often, but not limited to software for weblogs, or special plug-ins produced. Important terms for a submission are also put into so-called tags. From SEO point of view seems to be an exciting story, because you can link deep from the homepage of a website in the website.

Summarized in a collection of key words can be represented compactly, which issues or concepts are mentioned most often in the blog or other Web publication. Provided there is always tagged regularly.

These tags are working further applications, such as in this display of related blog posts. Tag clouds are a list of links says Google’s chief spam fighter Matt Cutts.

As automatically generated list of links from Google do not like to be seen, Tag Clouds could be made easily in most loving this corner. Said Matt Cutts makes clear that a keyword cloud is 500 words a clear exaggeration.

If you overdo it, we trust these links may not work. In addition, it can affect the ranking of your page. If there are only a few tags, this will probably not have a negative impact on your ranking, but it is nevertheless a number of links on your page that are run by the Page Rank. If the Page Rank is to go through your site, it might be useful to him to refer to the individual blog posts instead of certain things as SEO or Google or similar to tag.

It seems that Google ingnorieren the keyword clouds simple. I do not think we extract these links over and go through a Page Rank can be. Sure, when you look at the Page Rank, this will also be distributed via tag cloud on many pages, which need not necessarily Page Rank. It is simply a folder page, similar to results pages of a search facility, which refer to another page or archive pages of a blog, just ordered differently.

Still, the tag cloud to fulfill a practical function. Posts of a weblog are automatically transferred to the archive. The Home Linkweg of these sites is growing longer and longer. The importance of the contributions fall in the eyes of search engines. This is certainly in many cases a practical side effect in terms of search engines, because the more recent contributions are linked well. The “old stuff” will disappear in the vastness of the archive and is insignificant.

Almost always, there are also contributions that after several years are still so informative and up to date on the first day. At least, these contributions are welcome to get references from home, so they do not sink into oblivion.

In addition, these contributions are far above the user’s favor, to link to from other, more recent contributions and to give another boost. This one does not need to use a keyword cloud, there are other ways to refer to popular posts, or recommend special contributions.

Once again Matt Cutts:

Tag Clouds do not usually have drawbacks, unless you use tons of it. Then it can impede your work, because then it looks like a superfluous use of keywords. You can see them so happy to use, but considered these factors when her about the size of your tag clouds, the technology that tags and decides all these things.