An SEO must take into account details that go unnoticed by many. Sometimes the big differences are in the sum of the smaller issues.

In this case, we will refer to the text written (article or writing), not to code, ie to SEO copywriting. These concepts are basic and do not try to pontificate, just orient the reader.

* It is recommended that the texts are closely related to the topic of the blog, including the keywords that we selected as relevant and not so important. Also use words that are part of the Long Tail.

* Density of keywords: Density is the number of times to repeat a keyword (eg business) relative to the total number of words in the text . This ratio should be around 2% and 10% of the total written words.

* Internal links: The anchor text (with the keywords we are interested in position) of internal links used to give more weight to those words. Use this resource wisely is part of your SEO strategy.

* The keywords most important place in the article title and the first paragraphs. Many recommend highlighted in bold.

* The most important or more important should be placed at the beginning of the text.

When we want to optimize our site, one of the factors on which we work is the title. There, we put the / s word / s key / s for which we have visitors from search engines. But how do we write titles that are useful for search engines and for users? Basically, they recommend writing 2 or 3 keywords per title and the wording of it is attractive to readers.

These keywords must be at the beginning of the title and each title should not be too long, because then the search engines tend to shorten, which ends up playing against us. On the other hand, the shorter the title, the better the density of the keyword when positioning. A greater number of words, the lower density. Keep in mind this rule!

Therefore, working on the extension of your titles, neither too short nor overly long. Use specific words, objective and related directly to the content of your post.

Thus, the anchor text of your inbound links will be set to the same key words included in titles. Do you understand? A more accurate and detailed titles, plus links to the keywords line you want to position.