In SEO Spam means the technical influences which is intended to provide search engine information that is not from the actual user visible or not naturally grown Links the results in the SERPs. Influence Therefore, one should be extremely careful that link building to increase generic and to refrain from questionable vendors.

Regarding the naming of Keywords in the content of text is called SEO Spamming or Cloaking if the search words strikingly too often occur in the content. A one optimum density of the keywords should be between 3 and 5 percent are. should fail in any case, one white text on a white background or hidden layer with content and keywords. Such a thing is directly from SEO Spam recognized and can be used to Exclusion from index.

Cloaking:

The word Cloaking comes again from the English and means “cover”. On the Internet, or from search engine optimization is called Cloaking technology the Search engines other website to show as the actual visitors. They try to present to achieve that in a search engine crawl the site more or content and keywords finds as you can see through a browser. The SEO’s websites, or use the cloaking hope to extract more content and more relevant to assignment by the search engines that will affect the ranking of the positive side. To the user to recognize as a search engine, the IP address and the type of Bots read. The use of cloaking is outlawed and can quickly lead to exclusion from search engines.

Matt Cutts the Developers of Google describes it this way: “You should never do something for the Googlebot differently than normal users This is the definition of cloaking a code no statements may contain such as” If the user agent is Googlebot, or if the IP address Google is, do something else. “This is the basic definition of cloaking.” Same is also true for hidden content.