SEO Pricing and Contracts
One thing is for sure – SEO pricing varies significantly depending on the provider and the services provided. Sometimes it’s easy to be a bit shocked when first seeing the actual cost of implementing a solid and comprehensive SEO strategy, but it is necessary to consider all of the time and effort SEO professionals must complete to boost your site’s rankings significantly. And many times, once factoring in the increased revenue and profit that quality SEO will bring to your company, the SEO pricing will end up being miniscule in comparison.
Reviewing Standard SEO Pricing Models
While every SEO company has their own unique model of pricing, there are a few common trends for the industry. SEO prices are commonly based on these typical arrangements:
Comprehensive SEO Package – This is usually presented as SEO company’s highest level of service. It will include all of their SEO services with one simple reoccurring charge or contract-arranged price.
Individual Services – Many SEO companies will allow their customers to pick from a menu of the SEO solutions they provide and purchase those services one at a time – or a la carte, if you will. Many customers like to take advantage of these services, such as link building, to complement the optimization they already do in house themselves.
Consultation – Most SEO professionals will also offer their services on a consultancy basis, meaning that they’ll help you develop and implement a plan for your site’s optimization on a quoted fee basis.
Obviously, SEO pricing varies enormously depending on which services are purchased and the level of successful experience an SEO company can account for.
Understanding a Typical SEO Contract
Again, the contracts used in the SEO industry vary substantially depending on the service provider, but there are a few common thread practices that you’ll come across when it comes to SEO contracts:
Most SEO contracts will require down payment upon the signing of the agreement.
It’s normal for an SEO contract to require regular set payments throughout the duration of the agreement. An SEO contract should protect the buyer as well as the SEO provider. As intimidating as they can be, it is worth reading and fully understanding SEO contracts before making a final choice. Providers usually do need to include limited liability clauses and the like – that’s just part of the business, but do make sure the contracts are not unreasonably restrictive to the buyer.
It’s Also Worth Asking…
There are several important questions to consider asking an SEO company regarding their philosophy on pricing and contracts. For example:
For comparison purposes, can the SEO provider provide the approximate cost of achieving the results they did with their success story clients? After a good degree of success has been obtained, what will it cost to maintain that rate of success on an ongoing basis?
Is there an exit plan?
Don’t be afraid to ask plenty of tough questions. High quality SEO companies expect these questions and respect them from their best, fully-engaged potential clients. Sure, SEO pricing and contracts can be quite intimidating, but by being as inquisitive as possible and doing your due diligence, your SEO success rate will receive a huge boost.