Speaking of SEO is much mention of the importance of backlinks and keywords. People are obsessed with the number of links and PageRank. But that’s not all, the web page content and copywriting are crucial. Copywriting ( content web) is important for visitors to the site to search engines.

For both you have to consider virtually the same: Create a website with text striking, clear and well structured. With copywriting can give your visitors a reason to return to your site. How to convince it’s worth reading your articles? Here are the 6 points that you should follow:

1. How to choose your target

Before you start writing, think: Who are you going? What is your target audience? What kind of language you use to attract attention? Do not fall into the trap of answering “My target audience is everybody.” If you do not focus well in the end not interest anyone.

2. What are your goals for the web content?

Another very important point in writing web content, which many people forget is the objectives. Having clear goals will help you see if your site is meeting your expectations. Why do you want to create a website? The content will depend on your answer. What goals do you have?

• Sell products in your online store.
• Promote your business online.
• Earn money by advertising on your website or affiliate programs.
• Others

Give your readers really value. Do not stay in mediocrity. If you’re going to inspire an article, add something of yours. Investigate! The time that “lose” preparing the content will pay off soon.

3. Titles can kill all text!
Visitors do not read. Take a look at the text and in a few seconds deciding whether it is really worth reading over. A good title can help you get their attention.

4. Structure your site well and Articles

Paragraphs should be short and clear. Do not try to explain three ideas at once. Separate them and highlights the most important. Numbering used to emphasize important points. It will also help put small titles before each block of text. Your readers and Google will appreciate a well-structured text.

5. Be careful with grammar

A website full of grammatical errors can cause the rejection of the readers. It’s annoying to read a text with too many spelling errors. You can also miss out on the search results for keywords lack of well written.

At the end of the text, ask for help from a friend to review. They better fix the errors. If you have no one to hand, takes advantage of Word or use the website of the Royal Spanish Academy (rae.es).

6. Enter images, videos and links

The images and other elements can animate the web. Do not have good photos or images? Search in photo banks. You can also use photos from Google Images. Just choose “Advanced Search” option: “Tagged for commercial reuse with modification”. But do not overdo it! If you want to put a dozen flash animations and also improve the background with snowflakes falling, then go for it! But it is likely that visitors will run away from your site with a nervous breakdown and that’s not what interests you.

7. Share your articles

The search results are becoming more social. They are attentive to issues of social media. So, use social networks to share content of your website with your friends, family and colleagues.