With the advent of “Caffeine” Google’s search algorithm, it becomes a factor too full availability within the text of Keywords.

In fact, as stated in the ” Google Patent : The techniques disclosed define how to locate semantic structures in a document, such as lists in an HTML document. The semantic structures can be used in calculating the distance values ​​between terms in documents. The distance can be used, for example, in the generation of ranking scores that indicate a level of relevance of the document to a query.

The keywords will be either in the title tag but also all beginning of the paragraph and the next paragraph. The research done by Google is semantic, that is associated with the density of keywords and their position in the section and if the research is related to whether the text that we are trying meet the requirements will be returned as a result our site.

To get a near 100% occur that in the Keywords section is not separated by other words … make an example: “Courses” and “Parachute” are our keywords.

The text is as follows:
Our instructors will follow you for the duration of the course to obtain a patent for Skydiving.

Let’s see how exactly the first two keywords are close, while the other two are later separated, but at the end of the paragraph we have deliberately added a keyword, we want to be less flexible, making the text more humane as possible.

Of course this suggestion is not enough to get high rankings in search engines, of course it takes a number of considerations that are currently not covered in this article.