In the second edition of Professional SEO Master
Miguel Lopez, director of the first edition of the professional SEO Master, transmits its conclusions of this course is about to end. In a couple of articles detailing how we worked the Kschool SEO Master and what is expected for the next edition.
How was the experience of creating a first edition?
It’s been hard, especially in the organization of content and coordination of teachers. The management of the agendas of all, with the help of the travel agency you work with exceptional KSchool and professionalism of school staff has been crucial. We had expected the unexpected, and as such we already had the resources to solve: teacher support, content delivered in advance, and so on., Which has allowed not even a tad lower the level of quality required of a professional master.
How many teachers are involved and what issues have been addressed?
We have had 18 professional SE, all known to the professional community, both for master classes and for case studies. At first I started myself with an introductory session online marketing and SEO, and attendees do not require specific training in SEO and online marketing, with profiles varied among the more technical and more commercial or advertising purposes.
The marketing area of the completed Miguel Pascual, of Interdigital, with its phases and types of project objectives SEO. This area we fit a little more time, compressing, to accommodate matters that have been somewhat short in this issue, so we will require a bit more students enrolled, as some previous knowledge of widely available multimedia content.
To get to go through the PPC SEO, with 10 hours of training in paid advertising on search engines, from the hand of Juan Ramon Sanfeliu, of Desmarkt. A good SEO should have a PPC based training to work with this department, even lead directly to certain campaigns. A course of 10 hours training on AdWords PPC + is more than many online marketers have normally.