The Google update panda is now already some time ago the first smoke and the initial excitement has subsided and most webmasters are passed back to the daily SEO madness. Time for a little summary and tips to tame the long term by the panda.

Quite a few webmasters have the thanks of the panda updates basic cheer, but it was on the other hand, Web projects, which have slid relentlessly. Google may try to improve with each update of its algorithm, also with the quality of its search results Panda.

There have been and are continually made fine adjustments to the calculation filed by Google and turned to mathematical cog to the assessment of a site by the algorithm as close as possible to bring to the assessment of a person, that is Google trying to imitate human users.

Google’s update panda therefore judged not just individual pages of a website, but also whether the particular Web project is supposedly worthless or useful in its entirety to the user. One thing that many webmasters forget very happy, although by Google from the beginning advocated: Created web pages for your users and not for search engines.

Those who took to heart this sentence, does not need to wonder about how his site, after the latest update panda, had in the search results of Google in some lost ground dramatically. Below we list you on why some of the key points, the panda does not like and why you should avoid.

A site with no real content:

If the visitor hits a web page that consists almost only of links, navigation, and banner advertising, where the user searches in vain for real information, then this site is for the reader is practically worthless. Google also pushes this website stamped “Separated though” on.

Also pictures can help, however not necessarily, since pictures and graphics can tell the search engine usually bad, especially when alt-tags, so the description of the image are missing at worst, the images are sorted into the category of advertising.

So, as always, and preached in many places: content is king. Real content is and remains the means to the search engine ladder, sooner or later to climb further up.

Title with little meaning:

The title page is an important update to the Panda. The visitor should always find the content on the page what he expected from the title page. It is therefore beneficial title and content to match what the user seeks. Should focus on the title and first lines of the text make clear what is on that page.

Too much advertising:

Although sufficient to find content on the site, so does the panda is not so much advertising in between. Many website owners want at least by advertising their internet site refinance or even rely on to cover a portion of their livelihood by advertising revenue.

A dilemma, is advertising on the site over the most unpopular and annoying, no one likes to be interrupted by advertising, ergo, the more advertising, the more indignant is Panda. On the other hand, if there is no advertising, there is no ad revenue and thus there is for one or the other site operators a lot less need to create contents or the site at all to keep online.

So there is clearly a balance here, how much advertising is placed on a web page that Google assesses the relationship between content and advertising and promotion to the rank too much harm. So only helps steady observation and careful testing to grope slowly to the golden mean. Ironically, Google also punished too much of their own Adsense ad blocks that bring the giants billion.

Excessive internal linking:

An internal linking of the Web project is important not only for visitors, giving significant and additional content can be found quickly, but also a measure of search engine optimization.

Who here, but exaggerates when he created several pages that have little or no content and are used solely for the purpose of internal linking, gets a receipt for the Panda. These pages use the visitors usually do not and are therefore regarded as worthless by Google. This has again made the entire project, not only on individual pages.

Let us therefore set: Internal linking is basically good and true, but they should be thoughtful and reasonable.

Too many similar texts:

This applies especially article portals. These portals are the authors of articles in the principle only to texts, which occur in certain keywords as often as possible to publish in various forms in order to link it to their own content to be thus listed in search engine rankings better.

Slow sites:

Remains an important criterion for Google and co. is the speed of the site. A site which infinity until it is loaded and runs like chewing gum causes the visitor to leave quickly. What unnerved the user sees as well as Panda, not particularly valuable.

Very short visiting hours:

Google has several options, such as the Google Toolbar, Google Analytics or by returning to the Google search to measure the duration of the user on a website. The shorter the user resides there, the worse the Google Web site. The time visitors rated on a Web page is dependent on many factors, some of which were already named above.

Conclusion:

Who is optimizing its site for its readers and not for search engines, should be safe and have no long term problems before the crash.

Is the person happy, even the happy panda, because as described above, Google tries to imitate the assessment of a web project by the user in order to come closer to our goal to bring quality to the front.