To select the right keywords, is a so-called keyword analysis. It is used in basic purpose, relevant search words or to find search phrases under which your website has the best chance, high in the results of the search engines appear to be. First, you need to consider some possible keywords and combinations that the theme of your page is current and that your website is to be found.

Then you should investigate how many pages already in the respective search words are available. Simply enter the terms into different search engines. It can easily several million results for a single keyword appears. The more connected the each search result, the more difficult it is in the usually under a new website which the search word listed near the top of be.

Analyze the websites on the first three or positions on the first page. Through this competitor analysis can easily tell, under what conditions, for example PageRank or domain popularity, even your website there could be shown.

Moreover, it is helpful to the HTML code To view these pages. In the meta-tags found they often all relevant search words. You will receive thus, new ideas for your own selection. Often it makes more sense in the initial phase, a web page’s keyword combinations. Optimize again, you should see above described above.

This way you can set the number of the you previously selected keywords targeted. Minimize among the remaining words or word combinations, it is now out to those filter, looked for most often and the same time not so often by the web site operators use your competition be. For this there are numerous tools. Some show e.g. the quantity of the searches within a given period at. For other programs, in addition evaluated in what or how many other web pages have been optimized for this keyword, or what the chances are a new page also high in each search word become available. A small selection of these tools see the chapter links, tools and software. Finally, you must focus on a few keywords or combinations set. On are beginning 3-5 key is sufficient. Later, when they are available well, you can more acceptable.