Off page factors are characteristics that you as a blogger, in most cases can not actively influence. These include, among other things, all your incoming links (backlinks) and user behavior.

Backlinks:

Back links, so back links are one of the most important off page factors to achieve good positions in the rankings. It is very important to know where the links come from and how important they are.

1. PageRank (PR) – Named after Larry Page, co-founder of Google, says the PageRank, the importance of the page. The value is between 0 and 10, where it may well be a PageRank of 3 fairly proud. Depending on how many sites link to your own blog, you increase this value. Here, the rank of the linked websites play a role, and a PR 3 link is more valuable to me as a backlink from a PR 1 site. However it must be noted also that the theme of the two sides should be relevant. A recommendation of a web designer for a nursery is therefore not very relevant for the nursery. If it is, however, recommended by another gardener and link that has a very high priority.

2. Anchor text – The anchor text of backlinks plays a major role in the evaluation of the link, because it provides information about what can be found on the linked content. If a web page often with the word SEO referenced, then that is a sign of search engines, that there probably is about search engine optimization. But with only one and the same word link, arouses the impression of an unnatural link building. So if you messages now and then even your blog in different catalogs or bookmark websites, you should vary with the links and do not always use the same text as an anchor.

3. Diversity – The back link profile of your blog should be composed of links of many different types of pages. It seems obvious when all come back links only from social bookmark sites. Similarly, it will happen a search engine, also Spanish, if your blog receives only nofollow links from comments. It is therefore necessary to bring a high variation in the incoming links. There are many different types of links:
* Reciprocal links from blogs in the blogroll (Reciprocal Links)
* Web and blog entries in catalogs
* Social Bookmark Links
* Referrals from other blog articles
* Incidents in other search engines
* Referencing Wikipedia

4. References from Wikipedia – Even if all outgoing links from Wikipedia with the nofollow tag are provided, these links are particularly good on the ranking and are considered a high-level recommendation.

User Conduct:

Many bloggers believe that user behavior will not be included into the SEO review. We are here but disagreed and coding staff here on factors that some of the major search engines according to my knowledge – to be considered – at least to a limited extent.

1. Location of the user – Depending on where a user searches on the world, he also gets other search results. When looking for a German-speaking users say after an English word, he will still get rather see German pages that contain the search phrase. Thus, even someone from Vienna, who searches for a pizza delivery service to get more local results from Vienna, not the websites that are optimized for the keyword best.

2. Number of clicks – How often a corresponding result is clicked in the SERPs? It may also happen that a blog is placed with a certain keyword in the first place, yet no one ever clicks on it, because the title and the description of the blog are not relevant to the user.

3. Bounce Rate – The bounce rate is a percentage value and it does, how many users leave the page again, without visiting any other base. If a user immediately on the back button clicks and selects a different result from the rankings, this affects to some extent a negative impact on their own position.