The new features of Google PlacesWe are discussing today how promotions spots on Google and a deeper reflection on the reviews and comments raised in the first part of the article.

Boost Google Ads:

Boost Google Ads is the service offered paid advertisements on Google Squares currently being tested in a dozen cities in the U.S., it could soon be broadcast in Canada.

Besides free registration Places on Google, you can choose to advertise your business on Google and Google Maps via ads. On the model of Adwords, the performance of your listings are available on your account Spaces:

* Number of impressions (how many times your ad appears)
* Number of shares (how many times users clicked on your ad)
* The cost for a specific period of time
* The list of keywords most searched with the number of shares each and impressions

By establishing a monthly budget for your property, and determining the search keywords will trigger your ad based on the categories you select. You pay only for clicks your ad receives effectively.

The difference with Adwords is the number of options and controls you have. With Adwords ad, you control the keywords, bids, you can target the local and national, have you advanced reporting and have the option to choose between multiple ad formats, broadcast on several partner sites etc..

Interest developed to attract visitors to your site or your profile spots. Management constraints are lower because you create and manage your campaigns from your account, including the calculation of the performance of your campaign. As the service is not running, it is not possible to gauge their effectiveness, but one can assume that the limits will be the same as for Adwords.

Google Tag has been established, either before the launch of Google Places. Although not directly affect local referencing, it demonstrates the willingness of Google to offer opportunities for companies to differentiate themselves from the competition and boost conversions.

Companies offering a coupon is identified by a yellow label. The benefit is to increase visibility, but also to track the effectiveness of promotions offered. Only force in the U.S., this service is charged $ 25, without bidding or adding keywords.

In keeping with the prospect of an increase and democratization of mobile search, Google signs with their yellow tags are present in the mobile query results, allowing users to quickly identify the most relevant offers. Just then the user to show the coupon to the issuing company during his visit or purchase order to receive it. Besides the coupons, you can choose to highlight through tagged photos, videos, menus, booking pages, or information already in your listing. Performance is also measured in the dashboard of your account Places.

User generated content: what is the difference between journals and citations?

To return to the comments of the previous article, we’ll finish this article on the subject of reviews and quotations. Their importance is significant as this user-generated content is one factor in ranking but also addresses the conversion.

We are already accustomed to reviews from sites like CitySearch or authority TripAdvisor, gold given the recent amendments to Webmaster Tool, it seems that it is a matter of time before this limitation is not completed. Quotations Google posted a quote when he mentioned on a site, the following information: your business name, address and telephone number.

This implies for the webmaster to specify all of his information and use the format hCardand Google has recognized this and taken into account. Using this format also guarantees the correct mailing your contact information although there is no guarantee that the sites you mention do you truly hCard.

Journals : Magazines are crunchy Google places where it is known that both the quality and quantity affect the ranking of the address but also on its conversion rate.

Also, how to properly publish the opinion is explained on This page. Google Squares invites you to publish opinions and comments about your site, which is useful both in terms of SEO for the experience of the user visiting your site.

Problem: how to generate magazines? You can invite users of your services to leave a notice on Google. To do this they must

* Find Your Place on top, which is not so obvious to the uninitiated.
* Need a Google Account, which is not true of everyone.