Each site for different purposes but in most cases, there is an interaction between the Internet and your site, how to measure these interactions and then determine the effectiveness of your website?

Google Analytics can track events on the site simply by adding a very small piece of javascript to places that represent important events.

The possibilities are multiple bedrooms, you can track the number of viewings of a video, the number of downloads of documents, the number of clicks on a link, etc..

Obviously, before the implementation of this tracking, you must define the objectives of the site. Suppose that the objective is to download a brochure in pdf.

This sample code can track the number of downloads of the plug product1, it is important to note that during the establishment of such monitoring events, it will place the code before the standard Google Analytics code on the link.

How to organize the monitoring of events?

Monitoring events in Google Analytics allows many freedoms, it is possible to name the different “variables” to organize events Raport.

If you want to count the number of viewings of videos, PDF downloads and clicks on links partners, it is possible to organize the report using a good naming. To do this, you must complete the various variables such that:

* Category PDF, video, partner, etc..
* Action : Download, read, click, etc..
* Label : Product1, video3, partner.2, etc..
* Value : The value is optional and defines a value to the event.

When users interacted aurot on your site, you will find a report with the various actions that took place on your site, so you can know the number of downloads of various data sheets, the number of clicks on links to partners, etc. . without having to sort the URLs.

You simply go to your dashboard Analytics tracking events section. You will find a summary of the different categories and the number of shares for each event. For more complete data, for example to see what documents have been downloaded more, simply click “view all”.