Since late last year, Google offers as soon as he can of Results pinpointed within results pages. Here is how to measure the effectiveness of your SEO efforts on the local level.

When a user clicks on a result in location-based search results, analytic makes no difference. He sees the visit as coming from organic results and therefore does not know if users actually derived or organic results results pinpointed.

Yet it is important measure the number of visits generated by Google addresses especially if you spend time optimizing your listing. This will help you understand the impact of the time you spent.

Use parameters in your URLs:

We already told you about the audience measurement and marketing campaigns through the parameters. This method can also apply to tracking visits Addresses from Google.

You simply use the builder tracking URLs offered by Google to generate an address. As we explained in our tutorial, you’ll find hits from Google in the report addresses “Campaigns” Google Analytics.

The limit of this method is that you may bring up the URL containing the parameters in the search results. This long address is troublesome for two reasons: it is not very aesthetic and it can scare surfers.

Use 301s:

Another method to circumvent this problem parameters displayed in search results is to use a redirect (301 course). This method can display a specific URL and therefore trustworthy in the eyes of Internet users still have access to the statistics of visits came from Google Places.

This method may present some limitations: with the recent changes in the algorithms, we are never in shelters for a nasty surprise. In fact the use of a redirection could lead to a downgrading of the plug in search results.

As you make your choices and whether you prefer to use either method: take the risk of losing clicks due to a URL containing parameters that may scare some users or risk seeing his record decommissioned because of a redirect.