The answer is simple: by external links. Then tries to get as many links as possible to your own site. Try to find pages that have good Page Rank. And be careful to distinguish between the PageRank of the site and what the specific page. Now for convenience we use to associate the term PR to the home page of the site, but the link to your page will probably be placed in a directory on a page with low PR.

Choose pages with fewer links as possible. Check if the page is their well indexed by Google ( use our tool to control the present engine ). Google updates with increasing frequency the lower the PR you see in the Google Toolbar, but if this value fails the result of the presence of control then the link on that page is worth nothing.

Also controls the robots meta tag and robots.txt , make sure the page is not the case for excluding from indexing. Consider that is worth more than a link from a PR4 page with links and less than a PR6 stew with external links. The importance of inbound links from directories DMOZ and Yahoo, apparently very important in the algorithm of Google.

The importance of internal links that pass PageRank

Having links from external sites is important. But more and more difficult and often out of control. On the other hand, the links between your pages directly controllable, they also have their relevance. It is therefore essential to organize your site well. By studying the algorithm of Google PageRank we understand that each page “pour” a value to another, sending part of its Page Rank.

We analyze the case for your home page, which probably has the best PR, since the majority of external links towards you. The other pages on your site can easily benefit from this PR. But beware, the same formula: too many pages linking from the home, the value transmitted decreases .

If you try to maximize the PR of your site, so avoid to put too many outbound links (to other sites) from pages with high PR, because a major chunk of the PR send it off, instead of transferring it to your internal pages. Adopts the traditional way, to create a page dedicated to external links, and links to other sites from that. If there are too many group them into categories by subject. Use these considerations when other webmasters you offer a link exchange. I do not reject immediately, remember that an incoming link that is still more than the deferral of the PR that this implies. Just do it right.

You can also structure your site in order to transfer more PR on a specific page, to the detriment of others. For example, is practiced the search for maximum PR for the home page. Make then a direct link to this from all other pages. For example, by linking your logo to your site root. You can link this document without including the default.

Avoid duplicate content. In the algorithm of PageRank, unlike other engines that do not yet know the concept of duplicate content, Google can identify the pages copied. Before this caused the decrease in PR of both pages (to avoid multiple indexing content, as the same pages through multiple domains), but now is preserved the PR of the page indexed before, and penalized the PR of the new report, which may also be indexed (will not be excluded from the index for that), but its PR will have a low value.