Google sets the pace. We have seen many times on this blog SEO , either with the +1 button or with the update algorithm . Now, it has also made ​​it clear that he does not like the contents divided into pages, which long ago was not used very often, but it is still common in some other website.

According to Google, those items or post we publish on our websites and which are so long that, for whatever reason, we decided to publish two pages, it is better to be published in a single. The reason Google is none other than the time spent to load the second page and therefore, does not want these pages in their search results.

This means that if you have a Google page divided only look at the first, so that whatever you put on that second page will be invisible to the search and, incidentally, will not help you much in your work positioning or strategy of SEO.

In this way, Google will favor the contents that are on one page, giving them a better ranking in the results. In this way, Google is launching a new warning to all those who use the double pages to get more clicks on their publications and advertising in addition to increasing your web page views.

With this measure, Google is on its way as “computer” perpetual web, in which some time ago and decided to punish all those duplicate content very powerfully affecting portals whose only means of financing had been since the early the web, duplication of content outside their own.

Now, although we continue to issue the double pages, we realize that may not be the best option and, therefore, a single page may make us a much more specific and correct.