Google Analytics is a great tool to measure the traffic on a website but must pre-webanalytics all lead to a decision to increase the visits but also sales. Many owners of websites, whether commercial or not, fall into the trap of trafficking.

They are expressions in great demand by Internet users, these keywords do not generate unfortunately not many conversions.

Webmasters will often try to position themselves in high demand keywords (and often competing) with no certainty that these expressions will generate sales. Whereas targeting of the terms “transforming”, they will increase their return on investment.

Search for keywords most interesting:

To find the keywords most interesting in terms of revenue, Google Analytics is your ally. We must advance any segment your traffic to display only the list of keywords that generate natural traffic to your website.

It must then retrieve the list of keywords, the value per visit is greater than the value per visit overall SEO. Use the example of a spreadsheet that allows you to sort the data later.

Then make an analysis of the number of searches on each keyword with the keywords suggestion tool in Google. Then add this information in a new column in your spreadsheet.

In a new column, indicate the position of your site for each of the queries. This will allow you to eliminate the terms on which you are a first or second, ie the keywords that you will not get more.

Prioritize your keywords:

Now that you have all this information, you can prioritize your actions optimization. If the job was well done, you have a list of keywords that you are not in the top three search results.

You decide which keywords you will optimize value for their visit and the number of searches. As you can see, it is best to focus on keywords with a large number of monthly searches and the value per visit is high.

Create a new column in your spreadsheet where you multiply the number of monthly searches per visit by the value of each keyword, you will get an estimate of the potential of each keyword.

If you want to go further, you can also use another measure: the difficulty of the keyword. Indeed, to position yourself quickly, it will focus on the keywords on which competition is less fierce.

To do this, you can use my Excel spreadsheet to analyze competition a keyword or a tool like the competition analyzer proposed in the professional version of SEOmoz.