While this requires some amount of reading, it is best for anyone aiming to achieve good search engine optimisation to understand what Google has to say. Once this is understood, webmasters can then focus on the areas pinpointed to ensure that they at least have a sound foundation. Only then should they start looking at sophisticated software, shortcuts or loopholes.

Areas to Consider When Devising a SEO Strategy:

1) Page titles and meta descriptions
2) Site structure (links and navigation)
3) Content (quality, anchor texts, images, and heading tags)
4) Mobile site SEO (getting Google to notice one’s mobile site)
5) Promoting one’s website
6) Using tools to analyze and fix one’s site over time

Facts about Search Engine Optimisation

It may seem complicated, but basic search engine optimisation is easy to achieve; the problem is it can be time consuming for the average person, which is why so many pay for SEO services, click here to find out more. Another fact is that algorithm changes are more likely to affect persons who ignore basic SEO rules or do things counter to Google’s advice/SEO guide (even if unintentionally). This is why knowing where to start is so important. Also:

- Small to medium sites/business owners are more likely to be affected by changes, so they must be especially careful.
- Spam-like site activity or content can negatively affect ranking.
- Persons using backlinking should be careful about where these backlinks are coming from since they can affect ranking as well.
- Fresh, quality content is a great SEO tool.
- User-friendly sites are good for SEO, so keep page-to-page navigation simply.

Remember also that the best SEO strategy takes both human users and search engine bots into consideration. In fact, the focus of many is now on organic search engine optimisation because this ensures that readers are not hampered by the technical aspects of SEO that can create bad user experiences. Even Google recommends this.

Problem-solving: SEO experts can help identify problems with your site, whether they are content issues (Is your site creating the right content for its target audience? Is both the topic and medium appropriate for drawing more and more people to the site? Is your site’s appearance professional or appropriate to its content? Is the layout easy to navigate?) or coding issues (Are you using the right meta tags? Are you using keywords in the correct ratios?). Increasing your Web ranking is largely a trial-and-error process, so SEO experts have to be masters of troubleshooting.

Research and analytics: SEO experts are simply experts at researching effective keywords and changes in the way search engines work. They must constantly be on the lookout for more ways to make your website popular and profitable, which means being on the cutting edge of SEO techniques. They are also experts at analyzing data and compiling statistics about your website’s performance, and are comfortable with data software. These skills are perhaps the most important part of an SEO expert’s job because they relate most directly to increasing the number of page views your website receives.

Coding: SEO experts should also be able to work with your web design team to come up with solutions that make your website both attractive and profitable. This means knowing enough about Web design to be able to integrate the two concepts and find inconsistencies or problems in your website’s code. If your website contains broken links, missing content or a messy layout, it can quickly deter visitors from staying on the site or visiting again. An SEO expert who can identify and address these issues efficiently is key to ensuring a site becomes or remains user friendly.

Training: SEO experts can often go above and beyond by training other members of your team, such as copywriters, to adjust their work to more closely align with SEO principles. Someone who is great at analytics but bad at explaining how the website’s content should change to improve your business’s ranking is far less valuable to your team than someone who is great with communication and can get everyone on board. SEO may confuse or make apprehensive those who have not worked with it before, but an expert who can explain its importance and break down the smaller steps necessary to its success can create a team of people dedicated to improving website visits and business.

Don’t wait to do the right thing for yourLondonbusiness. SEO experts can improve your online performance considerably and make an invaluable addition to your marketing team.

• One must know how to use rel = canonical tag, otherwise it will cause damage to the site. One of the most common problems is that people cannot identify the leaf that represents the canonical and instead point to a canonical version. The appeal of this solution and the lack of knowledge of how to use it cause problems for many sites.
• Although this solution was initiated by the three major search engines, there is no consistency in the way that they respect, if they respect you. Google respects the label as it is duplication, but if thousands of pages duplicate the tag has no influence. Bing and Yahoo! it is considered only as a hint, not a command. The conclusion is that if there is doubt about their treatment seekers to this tag, it is better not to.
• The rel = canonical tag is like a band that does not cure the disease site. This disease still exists and has different symptoms. You’re supposed to solve her problem of indexing the same pages, but there are still situations where other sites will generate links to pages not canonical, even your own content writers or webmasters can make the mistake and link pages are just the canonical version. Other problems caused by duplication in content between different url’s are weight reduction pr or confusion of the users as the url structure is not logical, is not memorable and it is difficult to copy.

The conclusion of this article and Ian Lurie’s recommendation is to treat duplicate content through a healthy structure of the site, although it requires hard work and long and not through an instant solution involving easier and faster. The use of rel = canonical tag should be done only by professionals who understand how to use and only as a last resort. And if I compare again with the terms of medicine, it is best to treat the infection with an antibiotic and a painkiller.

The new change that Google has called the “page layout algorithm” has already begun to show its effects on the positioning of the search results for sites that show an excess of ads or placed them. Look to Google is that these ads do not mean a noise too intense for visitors, and acquires the content more relevant.

According to published in his blog, which is trying to “make the user a better experience when clicking on the search result, finding content, not a swarm of advertisements. If the user searches for content, you should find content. So sites those have too many ads as priority in the display, especially at the top of your pages will be affected by this new rule. ”

How much is too much?
Focusing on the upper section of our site, Google executives have said they will not provide tools to measure this factor, as have done so by measuring the speed (another factor in the positioning). However we encourage you to use the tool Google Browser Size to visualize how content looks on the screen of a visitor as opposed to ads in different monitor resolutions.

A criterion that should prevail to find the balance between content / ads is to join as a user and see the first impact on our Website:

• Could I find the content before being interrupted by an advertisement?
• The top of the page is the first that visitors see is large or multiple ads?
• Does the site have an excess of advertising in any of its sides?
• I got the impression that the site is intended solely to show more than good advertising content?

Warnings
At least in English sites, Google is communicating with the most traffic sin in any way to correct prior to the disposition of your ads, and are given within a few weeks to make the necessary changes. Not so at least for now, with sites in our language, therefore we should start acting on their own using the criteria outlined to ensure our sites continue to appear in advantageous positions within the search within Google Search.

The extraordinary thing is that Google itself does not respect this move, in fact advertisements within search Google.com occupy much of the upper section in the search results.

Video showing the suggestions from Google ads:

 Flash, banners and embedded in only with relevant content never interspersed, like JavaScript, use this only when you have no other options, provided in external file and out of source code.

PHP, the best advice here is to make the programming of your Web site with specialists, programming is a very delicate edge in starting a business online, seek advice from a company or expert service and demonstrable success to his credit.

The choice of hosting should always be consistent with the programming language used on your Web site, make sure it is compatible with version programming.

Choose content management system that best meets your requirements, it is possible that with an established brand leader in its field with many years of experience, the URL is not as important as for a brand that begins and to which all action to improve the positioning is not only necessary but highly valued.

• Get links from sites relevant topic to yours. Links pointing to your site from relevant sites to yours are more valuable than links from sites that are not in your industry.

• Use the keyword in the link text. Avoid using words like click here, or the name of your business, instead use keywords to help you position your site more phrases search volume.

• Confirm that the link they give is follow. Before dealing with a site on a link exchange, link directories or the possibility of publishing an article, you must verify that the link will give is valid. One option, especially in article directories, is to review articles already published and see the link quality in them. If this link exchange, after making the exchange is to review the link and check it again periodically.

• Social networking links. The social networks do not give link follow, but worth out of them and links that search engines take a lot of information from social networks. Do not set the entire strategy on social networks but some percentages of the links do have to come from them.

• Try to get links from sites with pr high. link that leaves a page with PR 4 link is worth more than a page with PR 0.

• It is undesirable links from bad. Avoid working with poor quality sites, that contain broken links, your download time is very slow or give links to sites with adult content or offensive content. Believe me, do not need them as your friends.

• And when they ask for reciprocal link? In general, it is best to receive benefits without having to give something back. However, it is very difficult to do, especially if your site is positioned without the help of an SEO consultant. Sometimes there is no other choice but to give a link in return. In this case, we must try to analyze it with whom, what type of link you are given, what the benefit of its strategy and consider whether it is worth giving a link to change or not.

If you are struggling with insurance that the link building and realized that it is not easy to get links from sites with pr high, with a theme relevant to his, without giving in return a link. A good advice of an SEO consultant that has adequate resources can greatly facilitate the work.

But it is better to focus on specific keywords and market in general?

1. – Less Competition: The more specific keywords are concerned, the easier it will position them. Which is easier: to position itself for “cars” or to “ford cars for sale”?

2. – High level of conversion: To be more descriptive and specific keywords, users find exactly what they were looking for, which will generate a higher level of conversion.
The graphical representation of it would be:

3. – Less investment, more profit: With less competition and higher conversion, we will invest less money and hours of work to position ourselves for a generic keyword and we will be getting both more conversions.

4. – More views of all the specific words: If we look at the chart above, we note that there is a greater number of visits if we add all the specific words if you add the generic.

Conclusion
That is, if positioned our site for more specific keywords, we get the following benefits:

• More visits.
•  More profits.
• Low Investment.
• Less competition.

It should clearly focus on the Long Tail SEO and not generic words.

1. Your page must be in a browser

Basically all people use a search engine to find pages.

Television advertising, magazines, etc.., Can be “effective” in a first step. The data says otherwise, but yourself.

The best way to get visitors is still in search engines.

How search engines work?

David Prado (Teknoland Analyst) wrote an interesting article about how search engines work, this article commented 2 basic aspects:

1. Robots that index pages: these robots scan the web looking for pages. When the analyzes are reading a text (not images) that are in the page. If the content is relevant, included in its database. Robots have a greater ability to search, but the quality is poorer.
2. The directories, which are people who read the web, analyze it and if they see that is interesting, you include in your web directory, directories are slower, but the quality is better.

2. What you do to make indexed?

Define your site in detail. This requires defining their geographic location (if relevant) its subject matter, their strength, their language, their properties.

A couple of examples:

ü  Page Galician about growing oysters in the Bay of Biscay. Topics updated weekly. Search engine has mailbox. Surely this page to be indexed quickly and that its definition is very precise and there is little competition.

ü  American sports page. Specializing in soccer leagues. It has recent interviews with top athletes and video games. It has pictures and guides on the parties. Search and voice mail. This definition stresses the elements of interest, it is probably difficult to index since there is much competition, but everything is a matter of time.

Now we can build a strategy to be indexed in search engines:

1. For robots prepare titles, meta tags and content very accurate.
2. For directories can define accurately all categories which include our site.

Most people today use a search engine (mainly Google) to find a product supplier, then it is important for organizations to improve their Web presence and use SEO techniques to excel against the competition.

Faced with the proliferation of social networks and especially after the emergence of Google +, which strongly influence the positioning in Google, SEO strategy for a Web site still has relevance and businesses must pay special attention. The following are three key concepts to consider when developing or analyzing a Web site that seeks to increase the number of customers from searches performed on Google and other search engines.

URL Structure
The best results are obtained in the structure of which pages (URL) contains the keyword that the user has used in the search. This may be in the domain name or the name of the specific page that contains the information. For example, http://decideseo.com/optimize-your-website-url.html. Obviously, this name would be to a page that offers seotips, and if instead of the name will be placed http://www.nombre-de-tu-negocio.com/ optimize url. html difference in the position it would appear that page staggering as “seo tips” is used in searches that only “seo tips”.

Loading rate
Search engines appreciate the sites that offer the user a pleasant experience and feel for that than the speed of loading the website is very important. It is necessary to have a good hosting provider to ensure adequate technical speed, but also requires an optimal structure in terms of building the pages to ensure “light site”. The shorter the time it takes the page to open, the better the ranking in search engines.

The keywords

Although no longer be considered the “Meta Keywords” (keywords embedded in the Head of the pages), it does have significant importance to the use made of them in the texts of the contents of each section of the website. The contents acquired particularly important in organic searches and search engines so considered. The aim is not only optimize your website for search engine rankings, but to get visitors find what they really want to reach the site. For this reason the most important element in optimizing a site is in the quality of content and appropriate use of keywords within your text.

Since all these elements OnPage (directly related to what is done within the site to optimize it), in a future article will discuss the elements offpage with equal or greater importance in search engine optimization.

• Content : The URL is intended to inform search engines about the content of the page. It is for this reason that the more clear, clean, consistent and shorter, the easier tracking for robots of search engines.
• Shorten URL : Currently there are tools to help you get the short URL link, an essential action now, not only the search engines can more easily identify URL’s short, but they are easier to spread through social networks , which substantially improves the position and is not limited to a certain number of characters as if you Twitter.
• Titles consistent and simple : common sense prevail again in this section. None of the words that make up our everyday language includes symbols and characters in its creation, is, personally, URLs created from!? ° [Ñ & ***? us back to the comics and show us the onomatopoeia of a dirty word, so the brain somewhere safe, there is a rejection of such compositions.

• Do the numbers : In line with this, for humans is easier to remember-de-marketing trends-2011 to mkt1233 describe the content, the more succinct but descriptive, the better.

• Key words: It is true that in the construction of the URL, keywords exert a decisive role. It depends on the creativity and professionalism of who performs the work of content development, integrating consistent, brief and in which the use of keywords integrate seamlessly into the message that is intended to transmit.

• The more concise best : Yeah, we know that is redundant but it is, words or characters equals more folders, which reduces the possibility of capturing the attention of search engines.
• Separate information hyphenated URLs: The URL must be constructed in optimal terms, eg investment-marketing-social-networks-2011. This is the most efficient if it is common to find URL’s constructed with underscores.
• Efficient conventions : Do not change the strategy, once it has established guidelines of the URL, do not change, remember that people are “creatures of habit.”
• Lower case and without accents: The URL must be written in lowercase and avoiding stress.
• Remember the effect on optimization: Note that the URL is one of the management variables needed by any SEO consultant, the relevance of the URL in the web positioning is such that repeated failures in their construction can be not sufficient to achieve this.

Try these simple recommendations and see how the indexing of content by search engines and traffic to your website is greatly improved.