SEOmoz publishes several years a study on the factors positioning in search engines. Indeed, they are constantly evolving, so it is essential to take an interest in order to adapt its strategy SEO trends.

SEOmoz has released its study on SEO factors in 2011 as its name suggests, the U.S. company wanted to know what signals had influence on the positioning and which did not (or less).

The strength of this study is that it is based on studies conducted in previous years, they find it possible to know which factors are more important or less important than in previous years.

However, the team who worked on the study cautions that the figures announced in this study are the findings and do not prove causality in any way. Indeed, no one is able to say precisely the value of a factor. This study also includes results of a large survey of factors led by SEOmoz SEO from SEO.

By the results of the analysis and the survey side by side, it is possible to know whether the analysis conducted by SEOmoz is consistent with observations made daily by SEOs. The results of this study are segmented according to different factors that can influence the positioning of a site in the results:

– Using keywords in the domain (and subdomain)
– Linking to the domain (and subdomain)
– Social cues to a specific page,
– Linking to a specific page,
– Using the keyword in a page,
– Other factors in the page (not keywords)
– Etc..

In short, we SEOmoz offers a new comprehensive study to read urgent referral if you are interested! What has changed since last year?

The main keyword in the field or in a subdomain is the factor that has lost the most important in recent years. Sites that have backlinks dofollow big risk because their ‘linkgraph’ does not seem natural in the eyes of fields to search engine.

The brevity of the field seems to be more important, in fact, avoid domain names with extension or including too many keywords in dashes. Social cues have taken a lot of weight, including the likes of facebook and shares which seem to perform better than twitter.

The variety of anchors link also appears on the rise according to the results of the analysis of SEOmoz.

Once information had been confirmed by Google: the loading time of pages seems to take more importance in the ranking algorithm.