In the last week met repeatedly with me SEO competition analysis Facebook. Especially in the field of local search Facebook appeared on many sites now on as one of the strongest keyword competitors. As part of the whole social media hype should be noted that we even get close to breed a very respectable SEO monster, which is on the search results pages (SERPs) is spreading. Through all the Facebook fan pages, profiles and Facebook groups created something of a “second Web” or a “Facebook parallel universe.”

In contrast to the regular Web, “which consists in large part made up of many small, decentralized, and unoptimized sites, can the” Facebook parallel universe “of Facebook are centrally optimized for search engines. We all support the strong, by linking from every possible side of our fan pages, profiles and groups.

From early 2010 until now Facebook has tripled its visibility in search results from Google Germany more than. With a SISTRIX visibility index of around 221 points Facebook now ranks 17 of all websites. Growing trend. Thus Facebook is probably one of the points in absolute top winners 2010th Facebook continues its visibility increases with this rate, it creates the domain later this year and into the top 10 of all websites.

Facebook as a competitor in local search

Until now, Google has Places as competitors in the SERPs in local search main audience. If one of SISTRIX Toolbox However, competition analysis, we identified many sites are increasingly Facebook as one of the top keyword competitors.

Ever-increasing search for people, businesses, places and events find results from the “Facebook parallel universe” on Google.

Keyword competitors of Facebook

But not only in local search Facebook is a strong keyword competitors has become. When carrying out a competitive analysis for Facebook, you can see where SEO waters Facebook also fished.

Of course, the results of Facebook legitimate search results. I personally would also not mind if the dispute between Google and Facebook tightened a little, and advances the Google expansionism of Facebook in the SERPs a small bar. More likely it is that we may soon welcome Facebook in the top 10 sites with the highest visibility index.