In my current SEO Basics article, I would like to make the difference between dofollow and nofollow and the various possible applications, since these issues in my eyes for some bloggers also repeatedly created some confusion. And of course there will be some who do not know what is dofollow and nofollow at all meant and how it can be used. First of all, should be mentioned that there really are not dofollow. The term dofollow is primarily used to make the waiver of nofollow attention. So when someone speaks of dofollow, he means quite simply that no nofollow is used.

What is nofollow?

nofollow is an attribute that the statement against the search engine links should not be accepted. If a Suchmaschinenbot crawls a website, then this should ideally not follow links that are marked with nofollow.

Meta nofollow:

There are, for example, the possibility of the appropriate meta tag to the search engines have no links to follow on this website:

Link nofollow attribute:

Next there is the possibility with the corresponding nofollow attribute the search engines to ask, not to follow each link. I have “ask” intentionally written as follow in my experience, search engines such links entirely. A link that will contain this request provides in HTML as follows:
<a href="url" rel="nofollow"> link text </ a>

The corresponding dofollow link on the other hand would look like:
<a HREF="URL"> link text </ a>

As you see, is dofollow nothing but the description for a link, which lacks the nofollow attribute. There is no corresponding attribute for dofollow not.

Google and nofollow

Google Webmaster Tools is in its detailed help topics about the guidelines for the identification of links with nofollow. So not to trustworthy and, above all, paid links with nofollow are identified. Also, nofollow are used to prioritize the crawling, then tell the Search Engine that he will not follow nofollow links marked with higher priority.

Especially the latter shows also nice that the search engines follow links marked with nofollow thoroughly. In my experience, these links are for the back link structure and evaluation of the linked pages. Compared with dofollow links, there are a few exceptions in the treatment of links:

• nofollow links do not pass on Pagerank
• The link text of a nofollow links will not be used to calculate ranking of the linked page.

PageRank and nofollow

Pagerank is “inherited”. Is on a page with Pagerank (eg PR3) is a link available to me, this will impact on the pagerank my side. If this link is marked with nofollow to me this has no effect on the PageRank of my site.

Link text and nofollow

The link text is the text that is seen as a link. In HTML, for example sees the link text like this: <a HREF="URL"> link text </ a>. The link text of the linked page is used to calculate the ranking of this page in the link text used words (keywords). If the link is marked with nofollow, the link text is not included in the calculation of the ranking of the linked page.

Especially in regard to paid links, these two points, Pagerank and link text, an important criterion for the identification of nofollow It dar., to prevent that and also good Pagerank ranking positions can be bought. Those who bought links are not marked with nofollow helps to manipulate the Pagerank as well as the search engine positions of the linked pages. If this comes out, does Google PR0 penalty for both sellers and buyers.

SEO and nofollow

For search engine optimization, the identification of links with nofollow is a nightmare to say the least (at least for most SEOs). SEO usually has the effect of search engines positions at the target and this will be the link text used. It counts but not with nofollow links.

Nevertheless, in my experience, are also marked with nofollow links for search engine optimization. And although the backlink structure. A link is still a link and strengthen the back link structure of the linked site and makes this site so that the total strength. Also is spoken in SEO circles believe that a good and healthy backlink structure also needs to nofollow links marked.

Anyone who thinks that is his comment SEO spammers with nofollow punish, you are wrong. Could be that this is laughing up his sleeve and is looking forward to this nofollow link. Because a link is still a link and the only real penalty for a comment spammer is not a link.

WordPress nofollow

Last but not least, I would like to briefly mention nofollow in relation to Word Press. The standard uses the entire comment area of ​​wordpress, the identification of all links with nofollow. Who does not want this, the manual uses plug-ins or programming in order to remove the nofollow labeling.

dofollow nofollow

The identification of links with nofollow is always a bad thing. But it is not really conducive so that the decision dofollow or nofollow on a blog to leave any self. dofollow has as its advantages and disadvantages as nofollow. There is not much here, because search engines are not stupid, and devalue, not all links of a standard WordPress blog. They realize that things here are generally identified and draw their own conclusions and approaches it.

In my current SEO Basics article, we would like to make the difference between dofollow and nofollow and the various possible applications, since these issues in my eyes for some bloggers also repeatedly created some confusion. And of course there will be some who do not know what is dofollow and nofollow at all meant and how it can be used.

First of all, should be mentioned that there really are not dofollow. The term dofollow is primarily used to make the waiver of nofollow attention. So when someone speaks of dofollow, he means quite simply that no nofollow is used.

What is nofollow?

nofollow is an attribute that the statement against the search engine links should not be accepted. If a search engine crawls a website, then this should ideally not follow links that are marked with nofollow.

Meta nofollow:

There are, for example, the possibility of the appropriate meta tag to the search engines have no links to follow on this website:

<meta name="robots" content="nofollow" />

Link nofollow attribute:

Next there is the possibility with the corresponding nofollow attribute the search engines to ask, not to follow each link. We have “ask” intentionally written as follow in my experience, search engines such links entirely. A link that will contain this request provides in HTML as follows: