Google Analytics is an audience measurement tool very powerful. Among the features, it allows you to create custom reports to include indicators that are not present in the default ones.

What is a custom report?

Base, Google Analytics offers numerous report, simply navigate to the platform to realize the multitude of reports available in the basic tool. However, sometimes this list is not sufficient and the advanced user of Google Analytics has to create its own custom reports.

They not only allow you to create reports that do not exist, for example cross data without having to go through a spreadsheet, but also create reports reduced.

Indeed, it may happen that a proposed report basic Google Analytics contains the data you want to scan and in the same report there are any other numbers that do not interest you.

If you have never used custom reports, we invite you to view the video produced by Google with the launch of this feature:

How to create custom reports in Google Analytics?

We spent the chapter on the reflection of the indicators you want to measure. This makes sense to know what you want to measure before putting in place tools to measure. In the sidebar of Google Analytics, go to “Custom Reports” and then “Create a Custom Report” in the upper right. Do a drag and drop the various statistics that you want to analyze (such as page views, visits, etc..) and then select the size.

Small dot on the vocabulary:

* The statistics represent data, interactions between users and the site.
* The dimensions are visitor segments (eg by their input source, geographic origin, etc..)

The statistics represent the columns in your report and dimensions represent the table rows. Note however that you can “only” drop 5 sizes in your custom report. Before submitting your report, remember to test it to verify that no errors were made in the configuration of custom report.