The Search Engine Optimization (SEO or Search Engine Optimization in English) is a unique tool on the Internet, designed to provide benefits that many brands have not considered yet. This is a strategy to increase the number of visitors to the website of the brand from the search engines used in the network, such as Google, Yahoo! and Bing. The purpose of the application of these techniques is to improve the position in which is the Web site before the search that a user using the keywords defined for the brand industry.

Most people today use a search engine (mainly Google) to find a product supplier, then it is important for organizations to improve their Web presence and use SEO techniques to excel against the competition.

Faced with the proliferation of social networks and especially after the emergence of Google +, which strongly influence the positioning in Google, SEO strategy for a Web site still has relevance and businesses must pay special attention. The following are three key concepts to consider when developing or analyzing a Web site that seeks to increase the number of customers from searches performed on Google and other search engines.

URL Structure
The best results are obtained in the structure of which pages (URL) contains the keyword that the user has used in the search. This may be in the domain name or the name of the specific page that contains the information. For example, http://decideseo.com/optimize-your-website-url.html. Obviously, this name would be to a page that offers seotips, and if instead of the name will be placed http://www.nombre-de-tu-negocio.com/ optimize url. html difference in the position it would appear that page staggering as “seo tips” is used in searches that only “seo tips”.

Loading rate
Search engines appreciate the sites that offer the user a pleasant experience and feel for that than the speed of loading the website is very important. It is necessary to have a good hosting provider to ensure adequate technical speed, but also requires an optimal structure in terms of building the pages to ensure “light site”. The shorter the time it takes the page to open, the better the ranking in search engines.

The keywords

Although no longer be considered the “Meta Keywords” (keywords embedded in the Head of the pages), it does have significant importance to the use made of them in the texts of the contents of each section of the website. The contents acquired particularly important in organic searches and search engines so considered. The aim is not only optimize your website for search engine rankings, but to get visitors find what they really want to reach the site. For this reason the most important element in optimizing a site is in the quality of content and appropriate use of keywords within your text.

Since all these elements OnPage (directly related to what is done within the site to optimize it), in a future article will discuss the elements offpage with equal or greater importance in search engine optimization.