The level of quality (or Quality Score) is an assessment adwords Google does the relevance of an ad adwords together (relevancy of your ads, keywords and landing page). This quality score at the end will affect the positions of the notice and the CPC of the ad, so the higher the quality, less pay and we will top positions.  To make an easy comparison, the Quality Score is the PPC as the Pagerank is what organic (always talking about Google).

In fact if you have a low Quality Score, for obvious reasons of relevance, your ad will not be shown, or always come in very low positions, CPC also up. This is irrelevant, because Google has updated the help section and gives us more information about Adwords Quality score.

How to calculate the level of quality (Quality Score)

Every time someone makes a search that triggers your ad, you calculate quality score and takes into account many factors including:

• Clickthrough rate (CTR) above in the keyword: frequency with which the keyword has generated clicks on your ad.
• former CTR URL :frequency of clicks received via the URL.
  • History of his own : Total CTR of all ads and keywords in your account.
  • Quality of the page Destination : relevance, transparency and ease of navigation of the page.
  • Relevance of keyword-ad : relevance of the keyword to the ads.
  • Relevance of keyword-search : relevance of the keyword with respect to the terms search using the client.
  • Geographic Performance : Success of the account in the regions targeted.
  • Ad performance on a site : ad performance on the site in question and similar sites (if you define the orientation Network Display).

What is it for the Quality Score?

The quality level is used in different ways and affects the following account:

• Ability for ad auction : a high quality level, it is easier and cheaper than a keyword is included in the ad auction .
• Cost per click (CPC) for keywords : a high quality level results in a lower CPC.
• Offer estimation of first page and top Keyword : a high quality level results in more deals low.
• Ad position : a high level of quality translates into better positions for the ads.

Conclusions of the Quality Score or Quality

Create your landing pages and your adwords ads like a page focused on SEO, you will be most relevant and most importantly, save money