When creating a blog powered by WordPress there are different ways to monitor statistics with Google Analytics, must still avoid falling into traps. We do not teach you anything if we tell you that the strength of WordPress lies partly in the multitude of add-ons that can be grafted to the content management system.

When you want to follow the statistics of his blog / site with Google Analaytics WordPress, it is possible to use different methods:

- The traditional method, which is to implement the code manually
- The automated method of installing an add-on.

The danger with plugins is that there is the risk to install a module that will be very greedy and slow down the site whose features do not deserve such a slowdown. This is particularly the case of plugins most famous and most used for the implementation of the tracker Analytics.

Fortunately there are many modules that can link the two platforms, one of which is distinguished from others by its features: Google Analytics for WordPress by Yoast.

The advantage over the traditional method is that it just install a plugin to collect figures on the website’s audience. A real asset to those who have difficulty with the code.

Here are some of the features added in the latest version of this Analytics plugin for WordPress:

- Possibility to exclude users registered in reports
- Ability to segment the number of pages viewed by author
- Ability to segment the number of pages viewed by category
- Ability to segment the number of pages viewed by tag
- Ability to segment the number of page views per year
- Ability to segment the number of page views per article type.

These figures are obviously accessible without add-on, but please note that the task is made easier for novices to audience measurement.

One of the coolest features we think is the tracking of events. Indeed, the plugin allows you to automate the tracking of events such as outgoing clicks and downloading documents. Furthermore the plugin makes the difference between links in articles and links in comments.

So you can find the number of clicks on these links in different categories of events in your report to Google Analytics. Another great option is to choose the separator to the tracking parameters of your campaigns: “?” Or “#”

Indeed, as explained by Oliver Duff in his tutorial on tracking campaigns the separator is of paramount importance because the tagged URL. Although the different URL back to the same page, so to the same content. There is a risk of duplication of content.

We did a cursory scan of this plugin and have presented the features that are in my opinion the most important but we invite you to try it because it is full of other equally interesting options.