Before you create your landing page conversion thinks the action and define the content accordingly. To subscribe to a newsletter of the conversion action is to enter your email address and click “Subscribe.”

Do some research

Know what your visitors look for and work for what it offers. Building the profile of your ideal visitor. Keep in mind that person during the construction of the landing page. Do not create the landing page to another. E proven fact that the generated pages are ineffective. Your campaign already provides (or should) a message that filters the visitors, then, those who come expecting to find a page very focused. Create the page for them.

Remove unnecessary items

Distraction kills conversion. Remove all unnecessary elements from the page. This is not your home page. Who comes to the page a visitor is targeted, it expects a specific message.

Combine the creativity of the banner

The landing page and the advertisement must match. The easiest method for this is to repeat the slogan of the banner on the landing page.

Remove Navigation

If possible, remove the navigation bar. Obviously do not do it if it is essential to conversion. Keep in mind the message, and if a link is not found then remove it.

Stay focused

Avoid the temptation to promote the landing page or link to other areas of your site. The key part of this page is to prevent visitors from wandering the site. We need to get the conversion, not the fact of inviting to the navigation of your site and wow you with flash animations. The moment that stops thinking of converting to the object you have lost.

Important elements without scroll

Pay attention to the top of the screen. Enter content enough in the early part of the screen, so as to enable the visitor to understand what it is without having to scroll down. If a visitor needs to scroll or click, the one you have is the click click of the “back” button.

Provide the buttons to scroll without conversion

Make it easy for visitors to convert. Put the button action in the visible part of the screen.

Guide the eye

Use the texture and colors to your advantage. Guide the eye towards the button on the page conversion. Use white space, but too much text and too much graphics can make it look like a page longer than necessary. Even a beautiful picture, if poorly placed, it can impede the flow of the conversion. Enter the important material in the center of the page. Never put important information into sidebars.

Please correct the data modules

Optimize data-entry form. Try to position the cursor in the first box, and use the tab order to allow the form to navigate without a mouse. Pre-fill all the fields that are possible. And remove the unnecessary fields. If you ask the membership to a newsletter, take only the email. You do not need the name at this time. And forget the button “Reset Form”. And dangerous both for you and for you.