One phase of the most important SEO is to popularize the pages of a site by creating links. Several techniques exist, here’s a summary:

Many companies in various fields are struggling to reach the top positions of search results. If each of these companies offer unique content and a specific structure, the only way to differentiate is to gain popularity with search engines. Ie, developing inbound links to the pages of a site.

The link-baiting:

The link-baiting technique is the most basic link building. This is to provide the best Internet content that is, it is interesting, entertaining, fun, etc.. The goal is to offer content of such quality, that external links are created naturally by other publishers websites. This works particularly well with resources such as graphics, videos, blog posts, etc..

Obviously, to encourage publishers to make you this valuable link, you can contact them and offer them to read your resource and even share it on their own blog where readers may find of interest.

Link via the creation of widgets:

In many cases, creating a link through an exchange, we offer something in exchange of the link (this is the case of link-baiting and the proposed quality content). Widgets are another way to expand the popularity of a site.

This technique is intended to provide a widget publishers site that would provide additional functionality to the site. To maximize the creation of links, it must be useful widget that integrates many people to his site. The advantage of widgets based on the fact that they are generally placed in the sidebar and are repeated on all pages of a site.

Become a magnet for links:

This technique of creating links is not the simplest, yet she brings surprising results. This is to ‘force’ publishers to link to you naturally, in exchange for visibility.

This is what Wikio For example, with its button ranking blogs. Wikio offers a button that allows bloggers to show their readers how the ranking they are. In short, bloggers show pride in their position by placing this button and in exchange, they create a link back by placing the widget on their blog.

The creation of the link ‘curation’:

The curation is to bring together articles and information on a specific topic in mind to bring these resources. This is to collect, analyze and disseminate information from external sources to collect traffic and links. This method is for example used by secrets2moteurs that collects information available on SEO and centralizes them in a single site. The advantage is that we gain a lot of time in the content creation phase.

The correction of broken links:

A method that is proven and that can generate quality links: exercise is to identify all sites with broken links created to your own website to make adjustments and transform these good links with broken links.

The methodology of this technique is to identify these sites and to contact the editors for pointing out that your content has been moved or there was a problem in the drafting of the link. In general, this method has a higher success rate because the external site has already decided to link to yours: after all the webmaster has already convinced by your site. It is sufficient simply to change the link.

The creation of links by topics:

Many agencies have based their strategy on netlinking a strategy similar to the widgets. Indeed, they have created and made available to the themes site for free download.

To generate the links, they simply place a link to their site in the footer of the theme to link to the creator of the theme. This is perhaps the most time-consuming, but efforts are usually charge. Many free themes for different CMS contain a link at the bottom of the page to the creator of the resource.

Linkages through eBooks:

Just as the link-baiting, this method of link building is to provide a high quality resource that will generate natural links.

We had attended some time ago to write an eBook on how to use twitter and we guarantee that the results are surprising! Numerous websites and blogs have taken the PDF to integrate it into an article by linking each of the authors.

Link exchanges:

Probably the most common technique, it is still proven. This practice involves creating human links with other website publishers whose theme is close to your own website with a view to exchange links.

Just look at blogs, which often contain a ‘blogroll’ and you will understand the principle: creating human links via email, phone, social networks, etc.. to create links to your site. Take a look at my blogroll, you will find links to blogs similar to mine. Before you can proceed with the exchange of links, I created a human relationship with publishers.

The guest-blogging:

The guest-blogging is to publish a blog to an external website in exchange for this post, the author will allow you to link back to your own site. This method requires again a human relationship before it can be implemented.

You can invite bloggers to write your blog, they will always promote their work, the author of them: on their blogs, social networks, around them, etc..

Create a linkwheel:

The linkwheels is a method widely used by SEOs long time. The SEO will create content on multiple sites as platforms for press releases, platforms, publishing articles, etc.. It will link the pages together and to the site to create a galaxy of links ‘semi-natural’. If the job is well done and that the phase of content creation has been treated, the site receives links to content pages of unique, relevant and close to the theme of the site to popularize. Linking the pages allows them to popularize each of these pages and therefore pass even more popularity to the site ‘target’.